Sportsbook boost for William Hill online

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In a trading update for H2 to date, William Hill reported that its online division has returned to growth with amounts wagered to date in the period up four per cent, year on year.

The reporting period – the unaudited 17 weeks from June 29 to October 25 – followed mobile sportsbook enhancements.

The bookmaker now expects full-year operating profit to be at the top end of the previous forecast of £260m to £280m.

Philip Bowcock, William Hill interim CEO, said: “In this period we have continued to focus on online’s turnaround, identifying efficiencies and international growth.

“Online has returned to wagering growth in the UK following significant enhancements to our mobile sportsbook in Q2 and we are making good progress on the gaming and user experience improvements in H2, further helped by the Grand Parade team we acquired in August.

“We will complete the heavy lifting on online’s changes in Q1.”

William Hill has also appointed three non-executive directors. John O’Reilly, former managing director at Coral Interactive, and Robin Terrell, former chief customer officer at Tesco, will both join on January 2. Mark Brooker, former chief operating officer at Betfair, will join on April 3.

Gareth Davis, chairman of William Hill, said: “These appointments significantly enhance the board’s digital, multi-channel and gambling industry experience. Their collective expertise will strengthen the business as we implement our strategy of digital and international diversification.”

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