Playtech has launched its first virtual sports retail product with UK bookmaker Coral.
‘Virtual Sports Football Accumulator’ will be rolled out in 100 Coral shops across the UK, with the potential to expand this to 1,000 sites in the next 12 months.
The move comes after Playtech last month launched a new virtual tennis product across all platforms, channels and devices.
“We’ve been working around the clock on a retail solution and firmly believe we’ve launched the best product on the market,” Playtech Sports’ head of virtual Elliott Norris said.
“Not only does it play extremely well, it looks great and is extremely simple and cost effective to set up, distribute and deploy.”
Mark Kemp, gaming director at Coral, added: “The project was delivered swiftly and promptly and we’re delighted with the results.
“Playtech’s new virtual sports retail product adds yet another dimension to the industry leading Omni-channel customer experience we have across all channels.”