Partypoker Unveils Four-Time World Champion Boxer Carl Froch as Ambassador

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Four-time world champion boxer, Carl “The Cobra” Froch, is a new brand ambassador for partypoker after the leading online poker site announced his new role on Monday, November 9, a day after Iaron Lightbourne secured the largest payday of his career by winning the 2015 partypoker World Poker Tour UK Main Event for £200,000.

Thirty-eight-year-old Froch, who won 33 of his 35 fights (24 by knockout), will represent partypoker at live events and will play online at partypoker as part of the site’s “For the People” remit. Froch’s appointment gives partypoker players the opportunity to lock horns with the man once called Britain’s best pound-for-pound boxer.

As part of Froch’s appointment, partypoker has revamped its multi-table tournament schedule and renamed certain tournaments with a boxing twist.


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