PartyPoker to revive brand amid fierce competition

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There are plenty of changes going on at PartyPoker, all about resurrecting a brand that used to dominate the online poker market.

PartyPoker to revive brand amid fierce competitionIn a recent PartyPoker blog post, head of poker Tom Waters said that he and his team are trying to revive the brand, which faces fierce competition on a daily basis.

Party rolled out the first phase of its “Poker for the People” campaign in October, focusing on a friendly, fair player experience, and to increase the communication between the site and its players. This started with blocking third party tools on its new poker room and changing its VIP loyalty program, calling the new version Loyalty 2.0.

The company also introduced its new improved Power Series tournament schedule and recently announced that players will no longer be charged fees for withdrawing funds from any and all payment options including ewallets Neteller, Skrill and Webmoney.

“Firstly, we realized that, as a company, we had made some mistakes in the past and perhaps neglected our players. This led to a detailed review of the business and we looked to see where partypoker could fit into the marketplace and offer something back to the players,” said Waters. “Partypoker has had its problems over the last few years but it looks like we are now heading in the right direction and players are warming to the changes that we are making.”


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