Online sports betting firm NetBet has expanded its partnership with French Ligue 1 top-tier football club Saint-Etienne.
The new deal will run for two years, from 2016-17 to 2017-18.
NetBet branding will appear on the right-hand shoulder of Saint-Etienne’s playing jerseys during Ligue 1 games.
The operator, which served as an official partner of the club last season, will also continue to benefit from advertising exposure on LED perimeter advertising and on the big screen inside the team’s Stade Geoffroy-Guichard home ground.
In addition, NetBet will continue to organise various suuporter activations, while fans will benefit from a range of online betting offers.
Alain Bocarra, president of NetBet France, said: “With football representing a major part of our business, it seemed logical to partner with ASSE, which holds significant support in the community.”