Mr Green deploys responsible gambling tool in UK

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Font size:
Print Friendly, PDF & Email

Sweden-based online gaming operator Mr Green has launched its responsible gambling solution, which provides punters with insight into their gambling behaviour.

The Green Gaming tool will initially be implemented in the UK market to assess players’ online gambling habits in an effort to highlight early indications of problem gambling.

Green Gaming requires customers to complete a survey to indicate what they consider healthy and unhealthy gambling behaviours. The answers will then be compared to the players’ actual gambling habits.

The tool will then alert punters if they begin to engage in any activity that they believe to be unhealthy under their own criteria.

In addition to showing players how they engage in the gambling market, Green Gaming also gives the operator an idea on how to specifically market based on a player’s risk profile.

The tool could request at-risk players to set time and deposit limits, or to stop playing for a period of time, at which point the operator would prevent them from receiving marketing messages.

“It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming. Now, we are asking our customers to put on the seat belt and set the controls,” Norman added. “With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms.”

Mr Green co-chief executive Per Norman


The Green Gaming tool has been developed to assist online casino players, with a sportsbook tool to follow.

“With Green Gaming we will be able to support our players making better decisions when playing. Gaming should be fun, entertaining and safe. Green Gaming is all about staying in control, not crossing the line between enjoyment and risky behaviour.”

Jesper Kärrbrink, co-chief executive of Mr Green
Tagged under

Leave a Reply

Your email address will not be published.

About us

E-PLAY Online Gambling Guide is the best source of whole information about entertainment and gambling online market. 15 years of experience supported by our team of gambling specialists and cooperation with partners from around the world is the warranty of best choice to everyone who is interested in online gambling!




Menu Title