Premiere for Merkur Gaming: following the Gauselmann subsidiary’s entry into the Bulgarian market in early 2016, the company now presented itself for the first time at the Balkan Entertainment and Gaming Expo (BEGE) in the Bulgarian capital Sofia on 23 and 24 November.
“After a successful market launch earlier this year, we took the decision to participate in the trade fair. At BEGE, it became clear that this was absolutely the right decision, as it enabled us to reach customers from the entire Balkan region, who gave us positive feedback across the board,” Markus Wessler, Sales Director International, sums up the event.
Merkur Gaming can already look back on a long success story in Eastern Europe. The company enjoys particular success in Serbia and Romania. “Bulgaria was therefore the next logical step for Merkur Gaming. It offers a reliable legal framework and a stable financial market,” Athanasios Isaakidis says. He believes the key to success in the Bulgarian market lies in a thorough knowledge of the sector and decades of experience in games development. “The gaming market is very challenging and players needs have a high priority,” Athanasios Isaakidis, Senior Director International Sales at Merkur Gaming, explains.
At BEGE, the Merkur Gaming team presented the Merkurstar, the Avantgarde SLT and the Avantgarde SLT Trio – three multigame HD products that numerous Bulgarian operators have already included in their portfolio. “Customers in the Balkan region make high demands on product quality – they should be especially high-tech, with a surprise element and high-paced games. This is precisely what we at Merkur Gaming offer, allowing us to meet the requirements of both operators and customers,” Athanasios Isaakidis explains.
The company intends to attend BEGE again in 2017. “We should like to thank the organisers for the first-class organisation of BEGE 2016. The event is an ideal meeting place for the industry and has a positive impact for the whole region,” Athanasios Isaakidis concludes.