Lottoland appoints new lead agency

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Lottoland, the online lottery broker, has confirmed the appointment of Frank PR as its lead communications agency for UK media.

Lottoland, which is licensed in the UK and Ireland, said the London-based agency, which has previously worked with Paddy Power and Bwin, would support its ongoing high-profile UK media campaigns acting as its lead public relations and outreach agency.

Frank will also help Lottoland with branding services including content creation and media influencer engagement, as the Gibraltar-based firm looks to expand its coverage within the UK lottery market.

“The Lottoland team is excited to appoint Frank as our new partner at a crucial time for the brand in the UK,” said Matt Robinson, Lottoland’s chief commercial officer.

As well as London, Frank has offices in New York, US and Sydney, Australia. Its list of clients includes games developer Electronic Arts and alcoholic drinks brand Jack Daniel’s.

Andrew Bloch, group managing director of Frank, said: “Lottoland is a great concept, with a fantastic model that allows customers to bet on some of the biggest lotteries in the world.

Lottoland is a great concept, with a fantastic model that allows customers to bet on some of the biggest lotteries in the world. We’re delighted to have been appointed by such an exciting brand and look forward to helping make Lottoland a household name.”

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