Hooters, in partnership with daily fantasy sports operator DraftKings, is challenging fans to beat ESPN analyst Jon Gruden in weekly match ups for the 2015 NFL season.
On September 10, football is back! And Hooters, targeting further fan coverage ahead of the start of the 2015/16 NFL season, announced an exclusive partnership with DraftKings to hook up its guests with a shot at more than $300,000 in cash.
The partnership will see an extension of DraftKings’ ongoing media deal with US sports channel ESPN. The Hooters Fantasy Football Challenge will give fantasy enthusiasts the opportunity to compete against former NFL coach Jon Gruden for the first six weeks of the season, awarding $50,000 each week.
The deal will make Hooters the go-to destination of football fans to watch NFL games with the best wings in America and the world-famous Hooters Girls.
“As the football fan experience continues to evolve, Hooters is committed to deliver the best fantasy sports experiences anywhere — whether that’s providing the perfect backdrop for a draft party at your favorite Hooters, throwing the world’s largest fantasy football draft party or lining up free access to score real cash on DraftKings,” said Hooters Chief Marketing Officer Carl Sweat. “Our guests are some of the most passionate and knowledgeable football fans in America. So this year, Hooters is teaming up with DraftKings to be the first to bring our guests the excitement of daily fantasy sports, big cash prizes and an exclusive experience with Coach Gruden.”
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