Gaming Realms has confirmed the launch of a new themed gaming website, based on UK television programme ‘Britain’s Got Talent’.
BGTGames.com forms part of a three-year partnership with FremantleMedia, the production company that creates Britain’s Got Talent as well as ‘The X Factor’.
Backed by a marketing campaign across UK television and digital platforms, the new site features a series of games, including a bespoke, branded version of the popular Gaming Realms title ‘Slingo’.
“Gaming Realms is the perfect partner for these major brands; its ability to build creative and innovative gaming content that resonates with our brands is extremely exciting,” FremantleMedia head of gaming Simon Murphy said.
“We expect this partnership to create both a new experience and a significant number of new players.”
Patrick Southon, chief executive of Gaming Realms, added: “In a short space of time Gaming Realms has managed to sign agreements with two of the most popular entertainment shows on British television.
“This latest agreement will open us up to a sizeable new audience with whom we expect our bespoke Slingo format to be very popular.”