Novomatic-owned Casino Admiral has launched the Hub Pro marketing platform from TraffGen.
Casino Admiral will use the system to replace and enhance all marketing and in-property reporting, marketing tools and player development management.
In addition, Casino Admiral will become the first operator in Europe to utilise the PromoBeacon player tracking and engagement product.
“TraffGen’s product is the first marketing platform that enables us to manage all marketing and player development campaigns from a single place,” Casino Admiral Gibraltar general manager Stuart Kirkpatrick said.
“The unified view of our players will enable us to improve our marketing effectiveness and ROI on spend.”
Andy Caras-Altas, chief executive of TraffGen, added “Working with such a unique casino as Admiral is a great first step in our expansion outside our core US casino market, into Europe.
“A true convergence environment, it is a perfect casino to make the most of the Hub Pro platform and of TraffGen’s marketing services team.”