bwin.party has revealed that it has been able to enhance its mobile offering over the past 15 months through an ongoing partnership with mobile marketing technology and service provider Element Wave.
According to a case study released by Element Wave, which has been working with the bwin.party customer relationship management (CRM) team, a targeted push and in-application campaigns have consistently achieved 200% to 300% higher mobile bets when compared to control groups.
In addition, Element Wave’s custom-built technology produced between 50 and 100 times more mobile bets on specific in-play campaigns.
Other key figures from the study include in-play RTB campaigns producing twice as many overall mobile bets across all live markets on selected sporting events.
The partnership covered mobile activities across 15 of bwin.party’s native mobile apps across various countries and labels.