The ITF announced today that Betway, one of the world’s leading betting and gaming companies, has become an international sponsor of both Davis Cup and Fed Cup by BNP Paribas. Betway was introduced as an international sponsor at the recent Fed Cup by BNP Paribas Final in Prague and its sponsorship of both competitions will continue for three years through 2018.
Under terms of the new partnership, Betway will receive branding on court at all Davis Cup and Fed Cup by BNP Paribas World Group ties. Innovative
activations to strengthen fans’ engagement with and enjoyment of the Davis Cup and Fed Cup by BNP Paribas will be at the core of the new partnership. All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti Corruption Programme.
“The ITF welcomes Betway to our family of sponsors,” said ITF President David Haggerty.“To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative. Betway is a well respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean.”
“Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships,” said Anthony Werkman, Marketing and Operations Director of Betway.“We are especially looking forward to this weekend’s Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country.”
Davis Cup by BNP Paribas is the World Cup of Tennis. It is the largest annual international team competition in sport, with 126 nations entered in 2015. The competition is 115 years old having been founded in 1900. The title sponsor is BNP Paribas, the Official Bank of Davis Cup.International sponsors are Rolex (Official Timekeeper), Adecco (Official HR Sponsor) and NH Hotels (Official Hotel).