Betway becomes international sponsor of Davis Cup by BNP Paribas and Fed Cup by BNP Paribas

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The ITF announced today that Betway, one of the world’s leading betting and gaming companies, has become  an  international  sponsor  of  both  Davis  Cup  and  Fed  Cup  by  BNP  Paribas.  Betway  was introduced as an international sponsor at the recent Fed Cup by BNP Paribas Final in Prague and its sponsorship of both competitions will continue for three years through 2018.

Under  terms  of  the  new  partnership,  Betway  will  receive  branding  on  court  at all  Davis  Cup  and  Fed Cup by BNP Paribas World Group ties. Innovative
activations to strengthen fans’ engagement with and enjoyment of the Davis Cup and Fed Cup by BNP Paribas will be at the core of the new partnership. All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti Corruption Programme.

“The ITF welcomes Betway to our family of sponsors,” said ITF President David Haggerty.“To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative  partners  like  Betway who will elevate our fans’ enjoyment of the competitions is an important initiative. Betway is a well respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean.”

“Davis  Cup  and  Fed  Cup  by  BNP  Paribas fit  perfectly  within  our  roster  of exciting,  high  profile sponsorships,”  said  Anthony  Werkman,  Marketing  and  Operations  Director  of  Betway.“We  are especially looking forward to this weekend’s Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country.”

Davis  Cup  by  BNP  Paribas is  the  World  Cup  of  Tennis.  It  is  the  largest annual  international  team competition in  sport,  with  126  nations  entered  in  2015. The  competition  is  115 years  old  having  been founded  in  1900.  The  title  sponsor  is  BNP  Paribas,  the  Official  Bank  of  Davis  Cup.International sponsors are Rolex (Official Timekeeper), Adecco (Official HR Sponsor) and NH Hotels (Official Hotel).

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