Bet365 has acquired the naming rights to the Britannia Stadium, home of English Premier League football club Stoke City.
The deal will run for an initial six years, from the 2016-17 season to 2022-23.
Under the agreement, the ground will now be known as the Bet365 Stadium.
Bet365 has also signed a three-year extension to an existing shirt sponsorship agreement with the club, with company branding to remain on the front of the team’s playing jerseys.
John Coates, joint chief executive of Bet365 and vice-chairman of Stoke City, said: “There’s no doubt Bet365 has benefitted enormously from the global exposure our shirt sponsorship agreement with the club has given us.
“We have been looking to extend our portfolio of sports sponsorship and entering into a stadium naming rights agreement with Stoke City seemed a natural fit, especially as the city of Stoke-on-Trent is home to Bet365.”