Bet365 has become the new sponsor of Sky Sports’ live coverage of English Premier League football games played on Monday and Friday evenings.
Under the terms of the three-season deal, which will run until the end of 2018-19, The betting operator will also sponsor all games shown on the dedicated Sky Sports channel provided to commercial premises.
John Coates, joint group chief executive at Bet365, said: “In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round.
“It’s certainly a fitting collaboration and is testament to Bet365‘s continued and expanding relationship with Sky Sports.”
Sky Sports’ live Premier League broadcasts on Saturday and Sunday will be sponsored by vehicle manufacturer Nissan.
Sky Media’s managing director, John Litster, said: “It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history.”