Bet365 in market-first with native Playtech app launch

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Bet365 has become the first operator to launch the new native mobile casino application from Playtech.

Playtech said the app loads up to three times faster than HTML5 equivalents and is available on both iOS and android devices.

Players can access more than 100 native games including classic casino titles, as well as the latest slots from Playtech.

Users will also be able to personalise their gaming experience by grouping their favourite games in one location.

The new app is available as an upgrade to Bet365’s existing mobile casino app.

“We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience,” Bet365 chief executive Christian H. Bogstrand said.

Shimon Akad, chief operating officer at Playtech, added: “Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.

“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players.

“The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”

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