bet-at-home scores extension with Schalke

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Online operator bet-at-home has extended its partnership with German Bundesliga football club Schalke 04.

The new deal will run for two seasons, from 2016-17 to 2017-18.

bet-at-home, which has served as a premium partner of the team since 2011, will continue to benefit from LED advertising inside the club’s Veltins-Arena home stadium.

The operator, which is currently the shirt sponsor of Schalke’s Bundesliga rival Hertha Berlin, will also receive promotion opportunities on the club’s website and social and digital media channels.

Alexander Jobst, chief marketing officer at Schalke, said: “We are delighted to continue the partnership with in the coming years.

“We focus on continuity and trust in the partner, and both of these components fit with bet-at-home.”

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